@article{JMLR:v14:bottou13a,
  author  = {L{{\'e}}on Bottou and Jonas Peters and Joaquin Qui{{\~n}}onero-Candela and Denis X. Charles and D. Max Chickering and Elon Portugaly and Dipankar Ray and Patrice Simard and Ed Snelson},
  title   = {Counterfactual Reasoning and Learning Systems: The Example of Computational Advertising},
  journal = {Journal of Machine Learning Research},
  year    = {2013},
  volume  = {14},
  number  = {101},
  pages   = {3207--3260},
  url     = {http://jmlr.org/papers/v14/bottou13a.html}
}